By : Mark Nolan
Source : http://www.amsterdamprinting.com
Category : Small Business Grant
MacInnis Marketing recently released several small business marketing predictions for the new year.
As more small enterprises expand their business advertising efforts to the social media sphere, Facebook and similar sites will be making an effort to appeal to more entrepreneurs. Earlier this year, Facebook unveiled a plan to offer free $50 advertising credits to as many as 200,000 small businesses looking to expand their market by placing ads on the site.
If handled the right way, social media advertising can prove lucrative for companies of all sizes. MacInnis recommends increasing the amount of time spent on social media management, analyzing competitors' efforts when it comes to handling consumer complaints, reaching out to their targeted customer base, advertising deals and putting together business marketing ideas.
Along with a rise in social media, mobile shopping and search is also becoming more common. Groupon and other deal sites have skyrocketed in popularity, thanks in part to consumers' increased adoption of smartphones and tablets. However, failure to optimize websites for mobile browsing can result in lost revenue for companies.
"A frustrating interface is as bad as an unclean, disorganized store," notes the Business Finance Store.
Providing an incentive for customers to visit the website can help drive traffic - for example, partnering with a daily deal site or creating downloadable online coupons.
Email marketing is another cheap but effective way to inform customers of special offers and other company news. That being said, it's important not to bombard them with marketing that isn't relevant to their interests. Setting up an opt-in mailing list with weekly or monthly news lets the consumer control how often they receive promotional emails.
However, don't get so caught up in mobile and online marketing that you forget about traditional marketing methods, such as direct mail campaigns and custom promotional products.
Source : http://www.amsterdamprinting.com/Article/Small+business+marketing+trends+for+2012+/800669601/Default.aspx
Source : http://www.amsterdamprinting.com
Category : Small Business Grant
MacInnis Marketing recently released several small business marketing predictions for the new year.
As more small enterprises expand their business advertising efforts to the social media sphere, Facebook and similar sites will be making an effort to appeal to more entrepreneurs. Earlier this year, Facebook unveiled a plan to offer free $50 advertising credits to as many as 200,000 small businesses looking to expand their market by placing ads on the site.
If handled the right way, social media advertising can prove lucrative for companies of all sizes. MacInnis recommends increasing the amount of time spent on social media management, analyzing competitors' efforts when it comes to handling consumer complaints, reaching out to their targeted customer base, advertising deals and putting together business marketing ideas.
Along with a rise in social media, mobile shopping and search is also becoming more common. Groupon and other deal sites have skyrocketed in popularity, thanks in part to consumers' increased adoption of smartphones and tablets. However, failure to optimize websites for mobile browsing can result in lost revenue for companies.
"A frustrating interface is as bad as an unclean, disorganized store," notes the Business Finance Store.
Providing an incentive for customers to visit the website can help drive traffic - for example, partnering with a daily deal site or creating downloadable online coupons.
Email marketing is another cheap but effective way to inform customers of special offers and other company news. That being said, it's important not to bombard them with marketing that isn't relevant to their interests. Setting up an opt-in mailing list with weekly or monthly news lets the consumer control how often they receive promotional emails.
However, don't get so caught up in mobile and online marketing that you forget about traditional marketing methods, such as direct mail campaigns and custom promotional products.
Source : http://www.amsterdamprinting.com/Article/Small+business+marketing+trends+for+2012+/800669601/Default.aspx
