By : Jemma Porter
Source : http://www.pabnews.com
Category : Small Business Grant
Salesforce.com has just handed UK small businesses a lifeline as it launches its new social media dashboard. Unlike other user interfaces such as TweetDeck, Desk.com is designed to help SMEs convert basic customer service skills into social media engagement.
The Desk.com dashboard is targeted towards those small busineses that rely on social media websites such as Facebook and Twitter to respond to their client’s complaints and questions. At the moment Google+ is not available but Salesforce.com may integrate it at a later date.
The move has seen Salesforce.com move from working closely with national corporations and enterprises to the much more humble UK small business. The vice president of Desk.com, Alex Bard, said that after talking to thousands of SMEs the company established that the majority desperately needed social integration into any cloud-based helpdesk.
Generally, large national or international firms are able to manage their social media streams much more efficiently than small businesses because they have advanced technology at their fingertips, and teams of staff employed to do just that. However, Desk.com is designed to help SMEs keep track of their communication with customers whilst focusing on the next sale.
Perhaps most importantly, Salesforce.com have made Desk.com accessible to small business owners by keeping the costs low. The cloud-basic helpdesk is free to use for one full-time user, but every user after that it is $49 (£31) per month, and occasional users are charged $1 per hour.
Helpdesks and customer service dashboards are not a new invention, but Desk.com is unique to its rivals such as Oracle and Microsoft because of its focus on the integration of social media. When users sign in to the web service they will be faced with a dashboard displaying the latest communication from customers.
Salesforce.com acquired a number of firms last year in order to improve its profile, and has built Desk.com on technology from Assistly. Any previously Assistly customers will simply be moved over to the new site. The launch of Desk.com is just one step in the journey of Sales.com and its social enterprise.
Source : http://www.pabnews.com/23664/free-social-media-customer-service-platform-for-small-businesses/
Source : http://www.pabnews.com
Category : Small Business Grant
Salesforce.com has just handed UK small businesses a lifeline as it launches its new social media dashboard. Unlike other user interfaces such as TweetDeck, Desk.com is designed to help SMEs convert basic customer service skills into social media engagement.
The Desk.com dashboard is targeted towards those small busineses that rely on social media websites such as Facebook and Twitter to respond to their client’s complaints and questions. At the moment Google+ is not available but Salesforce.com may integrate it at a later date.
The move has seen Salesforce.com move from working closely with national corporations and enterprises to the much more humble UK small business. The vice president of Desk.com, Alex Bard, said that after talking to thousands of SMEs the company established that the majority desperately needed social integration into any cloud-based helpdesk.
Generally, large national or international firms are able to manage their social media streams much more efficiently than small businesses because they have advanced technology at their fingertips, and teams of staff employed to do just that. However, Desk.com is designed to help SMEs keep track of their communication with customers whilst focusing on the next sale.
Perhaps most importantly, Salesforce.com have made Desk.com accessible to small business owners by keeping the costs low. The cloud-basic helpdesk is free to use for one full-time user, but every user after that it is $49 (£31) per month, and occasional users are charged $1 per hour.
Helpdesks and customer service dashboards are not a new invention, but Desk.com is unique to its rivals such as Oracle and Microsoft because of its focus on the integration of social media. When users sign in to the web service they will be faced with a dashboard displaying the latest communication from customers.
Salesforce.com acquired a number of firms last year in order to improve its profile, and has built Desk.com on technology from Assistly. Any previously Assistly customers will simply be moved over to the new site. The launch of Desk.com is just one step in the journey of Sales.com and its social enterprise.
Source : http://www.pabnews.com/23664/free-social-media-customer-service-platform-for-small-businesses/
